Who we help
Most organizations come to us with very concrete needs
We partner with teams responsible for large, multi-stakeholder digital products — often in contexts where alignment, structure, and delivery are difficult.
Most organizations come to us with very concrete needs:
- Clearer interfaces
- Onboarding flows users actually complete
- Purchase funnels that convert
- Design systems that reduce design and development costs
- Efficiently apply and expand brands into their digital ecosystems
- TV and multi-screen interfaces that works
- Citizen portals that are navigable and accessible
- Structure and direction to start — or rescue — complex digital products
We help teams clarify the problem, organize the work, and deliver interfaces and systems that scale.
Industries
Industries we support
- Telecom
- Retail
- E-commerce
- Banking
- Technology
- Energy
- Media
- Government
- Public sector
- Medical
- B2B platforms
What we do
We work across strategy, design, and delivery.
We support organizations where clarity, alignment, and execution discipline matter most.
Product design
We believe successful products are born at the intersection of logic and emotion. Our product design practice begins with deep UX strategy and research, using data and user insights to validate assumptions and define the right problem to solve.
This foundation informs our creative and design direction, ensuring every visual decision serves a functional purpose. We don't just deliver screens; we craft cohesive, user-centric experiences that align business goals with intuitive human interaction.
- UX strategy
- User research and insights
- Journey and flow definition
- Creative direction
- Interaction and interface design
- Prototyping and validation
Design systems
We don't just design interfaces; we engineer the languages that build them. Our team excels in the tactical production and integration of robust design systems. We eliminate the friction of the 'hand-off' by translating visual standards into strict design tokens and high-quality component libraries.
From Figma to the final commit, we ensure your design system serves as a single source of truth that accelerates development velocity.
- Token foundations
- Component libraries
- Documentation
- Training and integration
Consulting & Design Ops
Our Design Ops and consulting practice focuses on building the infrastructure your team needs to thrive. We analyze and restructure UX/design workflows to eliminate friction and improve process efficiency.
Beyond day-to-day operations, we help leadership crystallize a unified product vision and implement rigorous accessibility and quality standards. We don't just advise; we embed best practices that allow your team to scale velocity without compromising on craft.
- UX/design workflow and process improvement
- Governance
- Product vision
- Accessibility and quality standards
- AI-powered design practices integration
Front-End Execution
We turn visual concepts into high-performance realities. Our approach to front-end execution combines engineering rigor with creative sensitivity. We ensure that the final build is not only pixel-perfect to the design but rigorously optimized for speed, accessibility, and scalability.
More then anything, we write code that is as maintainable for your team and work hand-in hand with them to ensure the interfaces feel as good as it looks.
- UI integration
- HTML/CSS/JavaScript
- REACT app development
- Component development
- Design system implementation
How we work
We combine structure with an obsessive attention to detail.
Great product design isn't just about the final polish; it’s a strategic journey that begins long before the first pixel is placed. While most frameworks follow a predictable path:
- Understand
- Define
- Design
- Deliver
The true impact is often seen in the execution between key milestones. What distinguishes BYCo is the integral role of design in supporting every step, and the seamless collaboration between our teams and yours. Unlike many agencies that primarily introduce design at the production phase, we leverage it from the very beginning to:
- Explore possibilities
- Align teams around a shared direction
- Clarify decisions and remove ambiguity
- Deliver precise, build-ready outputs
Our approach is captured in four complementary design modes:
Our craft
The craft behind the work
Clarity in design never comes at the expense of humanity. We ensure your message is delivered clearly and effectively by meticulously attending to every detail. This includes everything from the broad logic of user flows to the precise rhythm of layout, and even the weight and legibility of a typeface.
We believe well-crafted interfaces are not merely an aesthetic choice, they are fundamental to product success and user satisfaction; they reduce cognitive load, build trust, and make complex products feel effortless to use. By streamlining interactions, presenting information clearly, and anticipating user needs, we transform potential friction points into moments of seamless interaction.
All this is the difference between a product that works… and a product people enjoy using.
Design for clarity. This is how complex products become understandable, scalable, and ready for real users.
Our clients
A few of our clients
National Bank of Canada
Supported National Bank in defining new digital features and services for retail banking, as part of its digital transformation. We worked alongside internal teams to shape a clear, structured product vision aligned with real user needs and business priorities.
Bell Canada
Define the product strategy and lead the development of the digital ecosystem for Canada’s largest telecommunications company.
CAE
Collaborate with internal teams to define the product vision and optimize the user experience of the digital tools used in commercial pilot training.
City of Montreal
Support the City’s digital department in designing interfaces for the websites of its museums and cultural institutions, including “Espace pour la vie” and “Montréal en mémoire.”
Télé-Québec
Partner with the internal digital department to design the user experience and visual interface of the public broadcaster’s main digital platform, aligned with its mission.
Canadian Space Agency
Support the Agency in the redesign of its intranet, transforming it into an optimized communications solution designed to assist federal employees and managers in the transition to hybrid work.
CBC - Radio-Canada
Co-design the global user experience of Panora.tv — an online documentary acquisition platform — in partnership with the CBC/Radio-Canada distribution team.
Confidential client – Energy sector
Support a client specializing in energy production and distribution in repositioning its offering, by optimizing the user experience of its energy transition tools to drive service adoption.
An agency that puts people at the heart of everything it does. Their professionalism, the quality of their work, and the commitment of their teams make them a partner of exceptional reliability.
National Bank of Canada
Intact Assurance
Support internal teams in designing and deploying a unified design system for the organization, enabling consistent experiences across multiple brands and platforms.
City of Chateauguay
Redesigned the citizen portal experience and visual identity for this Montérégie municipality by providing tools focused on real community needs.
Comptia
Strategic support for a U.S.-based IT certification and training organization in redefining its brand positioning and optimizing its digital experience, in order to better serve the diverse profiles of its audience.
Project in partnership with Thinkmax.
Royal Canadian Mint
Redesigned the user experience, information architecture, and visual design of the municipality’s citizen portal.
Project in partnership with Thinkmax.
L’actualité
Complete redesign and development of the mobile application for a leading Quebec magazine specializing in politics and public affairs.
Flare
Helped an emerging cybersecurity player redesign its interface and design system to enhance clarity, professionalism, and visual consistency — in alignment with its strategic positioning.
Lucky Mobile
Designed the digital identity and developed the web platforms for this Canadian low-cost mobile service provider.
City of Victoriaville
Redesigned the user experience, information architecture, and visual design of the municipality’s citizen portal.
Commission d’accès à l’information du Québec
Complete redesign of the Commission’s website, along with a modernization of its visual identity.