Fibe TV

Thinking inside the box

In 2015, Bell Canada mandated Blache Yong & Co. to refresh their Fibe TV platform and rethink some of the functionalities. The result is a visually cleaner interface which provides an improved way to navigate the sections and discover content. Our team, equipped with a strong expertise in TV interface design, was able to create an experience way ahead of the competition.

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Client
Bell Canada
When
2015
What we did
  • Brand refresh
  • Creative direction
  • Design
  • UX
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Creating a usable interface for such a large audience is something complicated. You need to balance the experience so the TV enthusiasts enjoy the product and the broad users don’t feel disoriented.

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We developed a design system to create a cohesive experience for the Fibe TV users from the screensavers all the way to their remote set-up.

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Thinking inside the box